Working with the instant film and camera company, Impossible, we organised a multiplatform campaign to promote their new product, the Instant Lab.

We organised a social media campaign through the hashtag #mdtravels where our readers submitted their best travel photos from around the world. We then selected the best 11 images, developed them as an instant photograph through Impossible’s Instant Lab and then published the spread in majestic disorder issue three.

The campaign was an immense success creating an engagement of over 500 submissions. We continued the positive response through mailing out the individual analog instant photograph to each of the 11 recipients.