Instant Film Photography


Video Production


Transcending analog photography with a unique fusion of the digital age is Impossible’s Instant Lab,┬áthe company’s first foray into hardware production since initiating instant film production upon Polaroid’s closure in 2008.

The Instant Lab is unique device where a photographer can take digital images from their mobile or tablet and by using the Impossible App and Instant Lab, create beautiful instant photographs.

Challenged with a unique promotional solution, we produced a visually engaging narrative through a short video shot around London detailing the creative capabilities of the Instant Lab.