Transcending analog photography with a unique fusion of the digital age is Impossible’s Instant Lab, the company’s first foray into hardware production since initiating instant film production upon Polaroid’s closure in 2008.

The Instant Lab is unique device where a photographer can take digital images from their mobile or tablet and by using the Impossible App and Instant Lab, create beautiful instant photographs.

Challenged with a unique promotional solution, we produced a visually engaging narrative through a short video shot around London detailing the creative capabilities of the Instant Lab.