TAIA, a gorgeous new sustainable skincare collection harnessing unique botanicals indigenous to Africa, was launched by London based entrepreneur Muji Othol in 2017.

Looking to develop brand awareness around TAIA’s founding principles and sustainable advocacy, we designed a digital strategy publishing content across our online and social media platforms.

Through online editorial, video and a series of Instagram posts and Instagram stories, we delivered a powerful narrative connecting consumers and natural beauty enthusiasts with TAIA’s deeply rich story and ethos emphasizing female empowerment.

The results from the campaign doubled TAIA’s social media following achieving brand awareness objectives. Furthermore, majestic disorder consulted on positioning TAIA in new stockists and secured upcoming partnerships with creative organizations to continue brand awareness and reach.