Fusing the energy of New York City and the Sahara desert in the form of clothing and travel accessories, we collaborated with sustainable textile label Printed Pattern People on a capsule collection for today’s fashion-forward travelers and festival goers.
Before the initial product line was decided, we knew the message had to reflect the Printed Pattern People ethos — an exploration of cultures that is rich in colorful textiles and global patterns.
From conception to delivery, we crafted a visual narrative celebrating discovery, diversity and all things nomadic in the form of an artisanal collection of turbans, kaftans, jumpsuits, scarves, woven bracelets and bags handmade with love in NYC.
Inspired by the unique atmosphere of the Sahara and the global creative community, the Printed Pattern People x majestic disorder for Restival capsule collection, City to Sahara, involved many moving parts.
majestic disorder’s involvement was very hands on over the course of the six-month partnership. Making sure no detail was overlooked, we consulted on preliminary sketches, aided in the selection and sourcing of textiles, managed art and creative direction for the look-book shoot and advertisement campaign, developed an aggressive social media strategy, managed press outreach and influencer engagement.
Our team also developed editorial and social media content to publish on various channels of majestic disorder, Printed Pattern People and Restival.
In October 2015 we debuted the collection with more than half of all items selling out instantly.
Our objective was to translate traditional ethnic materials into modern reinterpretations for everyday wear, while promoting and marketing Restival to our global community of travelers. The collection was well received by press and picked up by industry-leading retailers such as e-commerce platform Shop Latitude.
The collection was sold on site in Morocco at the inaugural launch of Restival at a pop-up shop curated and organized by majestic disorder.