NYC-based eyewear company Dharma Co. ethically produces eclectic, high-quality products. Each collection embodies a sense of adventure while promoting sustainability and a connection to the natural world.
With a strong US following, Dharma Co. has their eye on expanding globally targeting urban professional dwellers that often rack up frequent flyer miles and prefer experiences to disposable consumption.
Delivering upon the worldly vision, majestic disorder traveled to Cuba to photograph Dharma Co.’s 2016 Light Collection.
From the capital city streets of Havana to the cobblestone paths of Trinidad, we styled, art directed and photographed local Cuban artists, designers and world travelers.
Using Cuba’s vast evanescent architecture, youth culture and heritage as a backdrop, we produced a look book and digital marketing campaign for Dharma Co. as well as producing additional e-commerce imagery, blog editorial, a travel guide and social media content.
majestic disorder also created a cross-promotion marketing strategy releasing the campaign to our digital community highlighting Dharma Co’s values of community, connectivity and creativity.